With over 10 years of experience in both Web & Industrial Design, not only have I garnered a wealth of knowledge and expertise, but I have also developed a passion for empowering new and emerging creators.

By day, you’ll find me crafting user-centric, high-impact web experiences for well-known brands and emerging companies. Beyond aesthetics, I focus on functionality and efficiency, tackling technical tasks such as design systems, tokenisation, online quoting engines, and online financial calculators.

After business hours, you may find me designing ceramic pieces and working on my pottery wheel, fully immersed in the creative process. When I’m not at the wheel, I’m often sketching in my art book, refining ideas for a new piece of furniture—experimenting with shapes, materials, and construction techniques. Whether it’s ceramics or furniture design, my hands-on creative pursuits fuel my passion for craftsmanship and thoughtful design. These experiences shape my design perspective holistically, allowing me to approach my work with a deeper appreciation for form, function, and aesthetics.​​​​​​​
Disciplines
User Experience
User-centered design, User journey, Surveying, Information Architecture, User flow, Wireframing, Prototyping,  Testing, Usability, Accessibility

User Interface
Web design, Layout design,  Responsive design, Design systems, Landing page design, Email design

CRO & Performance
Data analysis, User behaviour analysis, A/B testing & multivariate testing, Segmentation & targeting, Funnel optimisation, Building insights

Branding & Graphic Design
Brand identity, Brand strategy, Visual identity, Typography, Colour theory, Composition & layout, Creative ideation, Pitching ideas, Creative direction

Print Design
Brand communications, Marketing campaigns, Stationery design, Print management

Motion Design
Motion graphics, Story boarding, Character animation, Youtube ads, Google banner ads, Instagram, TikTok