Australian Seniors - Ad Campaign
Client: Australian Seniors Insurance
Role: Lead Designer
Skills: Visual Design, Animation, Banner Campaign, FaceBook Ads
Role: Lead Designer
Skills: Visual Design, Animation, Banner Campaign, FaceBook Ads
Design of static and animated banners for Australian Seniors on Facebook.
Banner A
Banner B
Banner C
Banner D
Final outcome
Following the campaign, metrics showed a 2.5% CTR through Facebook Ads, during its run, indicating that the banner designs were not only more engaging but also had a significant impact on the target audience. This increase suggests that the visuals effectively captured attention, drove interest, and encouraged users to take action, contributing to the overall success of the campaign.