Hub24 SMSF Access - Explainer
Client: Hub24 SMSF Access
Role: Lead Designer
Skills: Visual design concepts, Storyboards, Illustration, Animation
Role: Lead Designer
Skills: Visual design concepts, Storyboards, Illustration, Animation
Collaborating closely with HUB24, we developed a short animated video that creatively explored various themes and concepts to highlight the HUB24 brand and SMSF products. Our goal was to communicate HUB24’s process and benefits in a captivating and playful way.
Our direction for this project was to create a playful and easily understood series of animations that seamlessly came together to form the complete video. An underlying theme of unity emerged, guiding our visual approach. We explored concepts of people feeling confused and overwhelmed, leading to the introduction of a seamless solution for their self-managed super fund, with the expectation of growth, control, and low fees.
Outcome
The final animation featured playful, easily understood, and cohesive graphics and messaging that effectively communicated HUB24’s brand, process, and benefits in a captivating and engaging way.