LaserSight Australia
Client: LaserSight Australia
Role: Lead Designer
Skills: Branding, UX/UI Design, Visual Design, Design System
Role: Lead Designer
Skills: Branding, UX/UI Design, Visual Design, Design System
Revamping Website to Boost Conversions
Laser eye surgery vision correction and Lasik specialists offer safe and up-to-date refractive procedures in Australia. As a long-term client, there have been numerous redesigns of the website implemented over the years and ongoing conversion rate optimisation. The most recent redesign, I was tasked to support above-the-line rebranding and find new ways to increase online bookings.
Laser eye surgery vision correction and Lasik specialists offer safe and up-to-date refractive procedures in Australia. As a long-term client, there have been numerous redesigns of the website implemented over the years and ongoing conversion rate optimisation. The most recent redesign, I was tasked to support above-the-line rebranding and find new ways to increase online bookings.
Driving Online Bookings for Laser Eye Surgery Specialists
To help inform the redesign, the design team and SEO consultant team collaborated to determine what should be included and prioritised in the design. An exhaustive review of all content resulted in a thoughtfully redesigned look with content refreshed from the ground up.
To help inform the redesign, the design team and SEO consultant team collaborated to determine what should be included and prioritised in the design. An exhaustive review of all content resulted in a thoughtfully redesigned look with content refreshed from the ground up.
Enhancing User Experience and Lead Generation
The new site is fully responsive providing an excellent customer experience across all devices. Design elements in the site were upgraded and the conversion path made clearer, delivering a better experience for customers and improved lead generation.
