Pawsome Brand & Website
Client: Pawesome
Role: Lead Designer
Skills: UX/UI Design, Visual Design, Design System, A/B testing, Landing Pages
Pet Insurance Solutions with a Touch of Fun
Pawsome, a provider of simple and reliable pet insurance solutions designed for the Canadian market, aimed to establish a comprehensive visual brand. The branding needed to resonate with the unique preferences and needs of Canadian pet owners. Their request included the development of a logo, a detailed style guide, and the design of their website and mobile platform.
Pets with character
The Greenstone team wanted a pet insurance brand that exuded personality and character. We explored various brand names such as "Buddy," "Pet Pet Pet," and "Pawsome." For the brand’s color palette, we focused on hues that conveyed both energy and care, capturing the essence of pet ownership.
Approachable insurance information
We showcased a pet insurance product solution that was engaging and fun, with a clear and concise design tailored to the user. Whenever possible, we broke down complex insurance terminology into easily digestible information that was relevant to the user, ensuring the content was both understandable and approachable.
A new approach
After developing a strong relationship with the Greenstone team, this project offered a fresh perspective on insurance, showcasing their diverse range of brands and products. Both our team and Greenstone embarked on this journey with a new approach, which has the potential to inform future projects.