RSPCA Pet Insurance - Quote Process
Client: RSPCA Pet Insurance
Role: Lead Designer
Skills: UX/UI Design, Visual Design, Design System, A/B testing, Landing Pages
RSPCA Pet Insurance offers tailored pet insurance solutions for pet owners. I had the opportunity to design and develop an STP (Straight-Through Processing) quote product for their insurance offerings. This streamlined the user experience, making it easier and faster for pet owners to obtain coverage seamlessly, improving both efficiency and satisfaction.
Lo-fidelity designs
We started with low-fidelity designs, which were tested to ensure the experience was free of pain points. To maintain a clear control during testing, we kept the design changes minimal, focusing on refining the previous version rather than introducing drastic alterations. This approach allowed us to evaluate the improvements effectively while maintaining consistency.
Our Results
We added a illustrative pet personality to create a friendlier, more engaging process, guiding users through the journey. The STP quote engine offers a seamless experience, simplifying each step to help pet owners quickly secure insurance. By reducing complexity and providing clear instructions, users can easily navigate the process without feeling overwhelmed. The dog character enhances the experience, making insurance feel more approachable and enjoyable.