Clever. Insightful. Creativity.

The redesign of Dymocks' checkout process led to a 41% increase in order completion. By streamlining the user journey, addressing pain points like unclear progress indicators, and simplifying login and signup steps, the new design improved the overall user experience.

Mix & Match, part of the House of Travel group, offers global flight bookings, cruises, accommodation, insurance, and car rentals. Their key challenge is competing in the growing online travel market.

The Fiji Airways site was primarily focused on transactions, selling flights and holidays. Our goal was to raise awareness of the brand.

Greenstone focuses on making smart financial solutions simple with the bold ambition to deliver smart and affordable direct insurance solutions to meet the needs of everyday Australians.

Kennards Self Storage proudly stands as the largest self-storage operator in Australia. The dedicated KSS team strives to deliver an exceptional storage experience to every customer.

Dymocks with its over 140 year reputation bricks and mortar book store, had growing sales online but their leadership sought for more growth in the online sphere.

I had the exciting opportunity to unify and modernise the website’s user experience by creating a comprehensive design system that ensures consistency, usability, scalability, and enhanced accessibility.

Pawsome, a provider of simple and reliable pet insurance solutions designed for the Canadian market, aimed to establish a comprehensive visual brand.

Established in 1982, Hong Kong Dim Sim Kitchen was a pioneer in manufacturing Dim Sum in Australia, initially supplying handmade Dim Sum to Yum Cha restaurants throughout Sydney.

North Cover, a provider of straight forward life and final expense insurance solutions tailored to the Canadian market, sought the comprehensive creation of their visual brand.

Guardian Insurance provides straightforward insurance options that are easy to apply for - giving you the freedom to arrange hassle-free cover.

OneChoice offers convenient access to premium insurance products, committed to making the insurance process simple, transparent, and easily accessible.

Laser eye surgery vision correction and Lasik specialists offer safe and up-to-date refractive procedures in Australia.

RSPCA Pet Insurance offers tailored pet insurance solutions for pet owners.

Dymocks' flagship store wanted in-store wayfinders to help customers easily find their favorite books. With a diverse customer base in mind, I aimed to create a solution that would be both functional and accessible.

Drawing inspiration from the classic Space Invaders, working with the team, I developed a fun and dynamic micro-game where players could immerse themselves in an exciting challenge.

An animated explainer video for HUB24 to showcase the SMSF Access process and its benefits in a clear, engaging, and visually compelling way.

Design of static and animated banners for Australian Seniors on Facebook.

Vital Face & Vein is Wellington’s leading doctor-operated clinic, specializing in vein treatments and appearance medicine.

We created a series of informative infographics designed to enhance engagement and support Allianz's Travel Insurance products.

Drawing inspiration from the classic Space Invaders, working with the team, I developed a fun and dynamic micro-game where players could immerse themselves in an exciting challenge.

Collaborating with Allianz and our in-house content experts, we developed a series of engaging and informative infographics designed to enhance engagement and support their Home & Content insurance products.